You have something to say about the work you’re doing to change the world. People need to know who you are, what you do and how to find you.  We’ll help you rise above the noise so you can be seen and heard.  Our team of consultants work together to strategically design provocative campaigns aimed to secure national and local exposure.   Social media platforms are the most powerful marketing and communication tools ever invented.  We identify the ones that will maximize coverage for your products, services and you.



Shining Lights PR engages top notch social media pros to create and/or increase your online presence.  Our team of creative experts strategically integrate visual media, performing arts and 21st century digital world swagger to maximize conventional public relations tactics.  We’ve enjoyed a longstanding relationship with The Terrie Williams Agency.

Shining Lights People Relations/The Soulful Communications Group.


Be prepared.   Start with a positive attitude, mindset is everything.  Negative thoughts are dream stealers. We believe in in have the candid conversation up front to explore your inner feelings about the journey you want to take. It’s important for us to believe in our clients and for our clients to trust and believe in us.  With decades of experiences between us, we’ve seen the pitfalls too many times.  Before getting started we need to have a baseline understanding of your confidence level.  Are you shy? Do you feel good about your image? Do you want to get in better physical shape?  Will you feel comfortable articulating your message during an interview?  When the lights come up, the camera rolls and the interviewer sits across from you, will you be ready to step into your name? If not, no worries we got you.  Preparing you for the spotlight is who we are and what we do.

Be proactive.  It’s on you to decide how much you’re willing to sacrifice in order to win.  You need to define for yourself what winning means to you, it’s different for everyone.  We believe in talking through this during our initial consultation with you. There’s no getting around it, the accomplishment of your dream will require an investment of time, money, and dogged determination.  You must be prepared to do your work just as we are prepared to do ours.

Be the change.  Everyone has a story.  Our goal is to bring yours to life and share it with the world.


This is our Spotlight Series.  We created this space to share stories about people who are making a positive difference in the lives of others through their work.  We’re celebrating artists, activists, filmmakers, physicians, teachers and writers to name a few. We’re very excited to highlight individuals whose personal journey and professional guidance serve to inspire, empower, educate and elevate humankind.  We hope you’ll enjoy and share with others!



Meet Ambassador Harriet Lee Elam-Thomas.  On June 27, 2018, SLPR will produce an event to launch, “Civility Strategies:  Healing Approaches that Unite People & Strengthen Democracya series of solution-driven talks based on Ambassador Elam-Thomas’s life and expertise.  The Ambassador has been a Terrie Williams Agency client since the launch of her memoir: “Diversifying Diplomacy: My Journey From Roxbury To Dakar” 

In September 2005, Ambassador Harriet Lee Elam-Thomas retired from the U.S. Senior Foreign Service with the rank of career minister.  During her four-decade Foreign Service career, she demonstrated a remarkable dedication to the practice of bridging cultures. With unique vision and insight, Ambassador Elam-Thomas placed a human face on diplomacy. Her varied overseas assignments have taken her to Greece, Turkey, France, Belgium, Senegal, Mali and Cote d’Ivoire. Domestic assignments included counselor (the most senior career position) and acting deputy director of the U.S. Information Agency (now a part of the Department of State), as well as serving as foreign service personnel in Washington, the United Nations and the White House. Ambassador Elam-Thomas fulfilled her commitment to serve the national interest through public diplomacy during her overseas tours in France, Senegal, Mali, Cote d’Ivoire, Greece, Turkey and Belgium. She returned to Africa to serve as the U.S. ambassador to Senegal from January 2000 to December 2002.

As a speaker, Elam-Thomas enthralls audiences each time she steps onto a stage. She is the epitome of grace, a quiet storm whose powerful messages are delivered with great optimism and truth, her words are informative, strategic and inspirational.  Ambassador Elam-Thomas speaks three languages. On world stages she delivered speeches in French, Greek and Turkish, having learned the latter at the age of 47.  She’s spoken at numerous venues across the U.S. and offers customized talks focused around a broad range of categories, such as:  Bridging Cultural Gaps with Music, Dance and Theatre ♦ Great Leaders are Great Listeners ♦ Humility, Civility and Integrity ♦ The Importance of Authenticity ♦ The Art of Listening and more.


From afar, I admired Terrie Williams long before we met.  Back then, I knew nothing of her incredible sense of humor.  My perception of her while wearing her badass PR gear, was all business–a laser focused mind a woman frank as hell.  Like many others, I was in awe of her accomplishments.  But, it was her love and dedication for young people that inspired me to reach out across the sea with an invitation to speak at one of my events in the USVI.  I didn’t realize it then, but that visit would be the start of our 15 year friendship.  I’ll never forget my move back to New York, my spirits were pretty low.  It’s Terrie who helped me regain footing, many times going out of her way to break through my natural tendency to resist help.  Turns out we both had trust issues to overcome.  We bumped heads frequently, still Terrie and I never gave up on each other.  We’re from two entirely different worlds,  it took time to accept one another, warts and all.   I’m grateful to have learned  about this business from the Queen of PR.  More importantly, I’m forever grateful that she boarded a plane, flew to an island where a sisterhood bond was born, never to be broken and our love of laughter continues.




When the lights come up, the camera rolls and the interviewer sits across from you, will you be ready to step into your name?  If not, no worries…we got you.  Preparing you for the spotlight is who we are and what we do.

What do you want to share with the world?   Let’s make it happen, together!